The Chemistry Within Oncology And Cancer - 1174 Words

Cancer has become an epidemic across America. About 13 million Americans have cancer and a little over 1 million are diagnosed every year. For years Oncologist have been looking for treatments to cure this horrible disease(American Cancer Society, 2013). Chemistry has such a major impact on the research of cancer. The chemistry within Oncology Cancer Research has greatly increased our knowledge and capabilities for developing new treatments or actually finding a significant cure (American Cancer Society,2013). This paper is explaining how chemistry is used to seek out cancer cells, treat, and also inform how the different chemicals are affecting our body. Firstly, Temperatures can have a significant effect on cancer. A cold environment can speed up the growth of cancer cells within the body. When your body is cold it starts to react differently by gradually going into survival mode, making your blood vessels narrow in order to maintain body heat or our extremities will start to suffer. (Nordqvist, 2013) The process of hyperthermia is used in two different ways. Local hyperthermia or Whole-body hyperthermia(American Cancer Society,2013). Local hyperthermia uses very high temperatures that can destroy the DNA of tumors that are cancerous. High temperatures can also kill or injure normal cells and tissues in your body. Regional or whole-body hypothermia is raising the temperature, to part or the whole body,by a few degrees than normal. The BX Energy Catalyst isShow MoreRelatedThe Education Of An Oncologist1888 Words   |  8 PagesWhat I Already Know Cancer, or as some people call it â€Å"the C word† affects entirely too many people in this world. Hearing about the disease really hits home for me. My great aunt died this past winter from pancreatic cancer. Once she was diagnosed, she only had about one month of life left before she passed. During that month, I watched her wither away as cancer took over her entire body. I hated seeing her suffer, but I also found a very deep interest in the cancer that had spread so quicklyRead MoreRadiation And Its Effects On Society2171 Words   |  9 PagesShortly after Roentgen discovered x-rays in 1895, studies were done observing â€Å"the transfer of energy from the beam of radiation to the biologic system and the †¦ effects of this interaction†, becoming the basic principles of radiation oncology (Frank et al, 2012, p. 469). As people were experimenting with the new founded x-ray, scientists began to notice the immediate and delayed effects of radiation (Frank et al, 2012, p. 469). Two of the main effects that were noticed were â€Å"epilation (loss of hair)Read MoreApplication Of Nanotechnology : Diagnosis And Treatment Of Tumors Essay1080 Words   |  5 PagesApplication of Nanotechnology in diagnosis and treatment of tumors Abstract The application of nanotechnology for cancer therapy has received considerable attention in recent years. Cancer nanotechnology (an interdisciplinary area of research in science, engineering and medicine) is an upcoming field with extensive applications. It provides a unique approach and comprehensive technology against cancer through early diagnosis, prediction, prevention, personalized therapy and medicine. Target-specific drugRead MoreWhat is a radiologist? The medical field is full of many different career paths. Some choose1000 Words   |  4 PagesWhat is a radiologist? The medical field is full of many different career paths. Some choose pediatrics, some choose geriatrics, some choose oncology, and some choose psychology. However, only a few choose radiology as a career choice. Radiologists are medical specialists who use radioactive instruments and x-rays to diagnose and make treatment decisions regarding health problems. They examine various types of images including x-rays, computer tomography (CT scans), mammograms ultrasounds, and magneticRead MoreGenetic Research : Genetic Researcher1253 Words   |  6 Pagesbuild one s career, provided one respects the basic minimal ethical standards of treatment of the organism (e.g. an animal) imposed by society is necessary. They need late high school and exam passes to university entrance grades covering biology, chemistry and mathematics subjects, as well as genetics as part of the biology. An undergraduate education in molecular biology or molecular genetics and a good enough Bachelor of Science degree to qualify for studying for a research degree (Doctor of PhilosophyRead MoreAnnotated Bibliography of Articles Published on the Healing Touch2810 Words   |  11 PagesBardia, A., et.al. (2006). Efficacy of Complementary and Alternative Medicine Therapies in Relieving Cancer Pain: A Systematic Review. Journal of Clinical Oncology. 24 (34): 457-64. Anecdotal evidence abounds regarding the use of complementary and alternative medicine therapies when dealing with issues of pain. One of the clear issues is that there is a lack of rigorous and well-developed scholarly literature on the subject. In this study, 18 trials were reviewed totaling 1,499 patients. SevenRead MoreField of Pharmacy1531 Words   |  7 PagesPharmacist, depending on where you apply to pharmacy school you’re going to run into different styles of prepharm curriculum. What I mean is some schools might require a 2 year associate degree while others may require a 4 year bachelor’s degree of Chemistry or Biology. One thing that you will run into with all Pharmacy schools though is a PCAT, which stand for Pharmacy College Admittance Test (AACP). This is a test brought around in 1974 to help eliminate student who are more likely to fail out withRead MoreSynthesis And Biological Use As Potential Anticancer Agents1841 Words   |  8 Pagesbeen used to tr eat human cancers in China since 1984. It was recently found to be capable of inducing apoptosis in human colon carcinoma, hepatoma and glioblastoma cells by way of an elusive mechanism.1 Norcantatharidins and their analogues are synthetic anticancer agents which have been used in various different procedures for the inducing growth arrest and apoptosis of tumour cells and also provide therapeutic and adjuvant therapeutic applications in the treatment of cancer agents.2 This report willRead MoreMarie Curie and the Atomic Theory Essay1425 Words   |  6 Pagesrays.’ After only a few days, Marie was able to determine that thorium gives off the same rays as uranium. Continued research showed that the strength of the radiation did not depend on the compound, but depended on the amount of thorium/uranium within a compound. Marie concluded that the ability to radiate was linked to the interior of the atom itself as opposed to being able to radiate when the arrangement of molecules was ideal. After this discovery, Marie decided to study natural ores that containedRead MoreNanobots: The Future of Medical Surgery Essay1868 Words   |  8 Pagescircuits of seven atoms – we have a lot of new things that would happen that represent completely new opportunities for design† (Grandall and Lewis, 1992). Later in 1974, the term â€Å"nanotechnology† was given to describe precision machining of materials to within atomic-scale dimensions by Professor Norio Taniguchi from Tokyo Science University (National Nanotechnology Initiative, n.d). Moreover, the idea of a medical use for Feynmans theoretical micromachines was suggested to him by one of his doctoral students

The Destruction of Innocence in Shakespeares Othello

The Destruction of Innocence in Othello One way, albeit a partial way, of reading the tragedy of Othello is too see it as the destruction of innocence, trust, and idealized love by a cynical and maliciously motivated worldliness, which regards the very existence of innocence and beauty as its motivation: the divinity of hell. Iagos manipulative malignity is a crucial factor in the tragic catastrophe but it also serves to highlight through contrast the alternative values in the play, amongst which one can include innocence and naivety. In the argument below innocence is understood to be inexperience of the world but also that which is separated from evil. Naivety has the meaning of gullibility, even folly but more†¦show more content†¦It is an over-simplification of Desdemonas characterization to see her simply in terms of innocence and naivety, however, these are significant aspects of her characterization. Clearly she is innocent in the most obvious sense of being innocent of the charge of infidelity: a guiltless death, I die. The fact of her innocence is a crucial part of the tragedy. She is an innocent victim. Her innocence also helps to create the dramatic tension whereby the audience helplessly pities her inability to convince Othello of the truth of which they are aware. However, the significance of her innocence goes beyond this. Her life has been sheltered, I am a child to chiding and she is clearly removed from experience of the world as characterized by the more worldly Emilia: Is he not jealous Emilia quickly asserts to Desdemona, who is unable to accept this. Desdemona is innocent of a world in which men belch us or break out in peevish jealousies. Certainly this refusal to acknowledge the significance of Othellos behavior until it is too late (where she makes the naive child-like plea for but half an hour) is perhaps naive and unworldly and contributes to the inevitability of the tragedy but it is also a positive value in the play. It is a touchstone of trust and loyalty which contrast with the deceptions and portrayals perpetrated by Iago. Desdemona is innocent in being removed from evil and the ways of the world although this makes her more vulnerable toShow MoreRelatedThe Handkerchief Of Shakespeare s Othello1730 Words   |  7 PagesHandkerchief Destruction Destruction caused by a single piece of cloth seems like a very farfetched idea. In William Shakespeare’s play Othello, he shows how a single handkerchief can cause mass devastation, and he shows how it can ruin many lives. The background of the handkerchief is what makes the handkerchief so important to Othello. The handkerchief was a family heirloom, and was handed down to him by his mother. The handkerchief is passed around to majority of the characters, and those whoRead MoreExamples of Shakepearian Revenge Tragedey in Othello and tragic Comedy in The Tempest1681 Words   |  7 Pagesrevenge tragedies is Othello and tragic comedy is The Tempest. One of the most prominently occurring and important aspects of human nature that appears in Shakespeare’s work is the concept of revenge. In most of the tragic plays of Shakespeare, the avenger has his thoughts of committing revenge and towards the end causes his own downfall and also death and destruction of several other good and supporting characters. The main focus of this essay is to show how Revenge leads to Destruction in ShakespeareanRead MoreThe Tragedy of Othello, the Moor of Venice Essay1142 Words   |  5 Pageshis baptism on April 24th, 1564. It has been over 400 years since his death; Shakespeare’s writing is not just limited to English scholars, but also appears on modern historical events and newspaper as well. Playwright and poetry are an art that appeals to the conscious mind, but the best classical playwright such as Othello not only appeals to conscious mind, but also to the subconscious mind. â€Å"The Tragedy of Othello, the Moor of Venice,† written by William Shakespeare from the sixteenth centuryRead MoreOthello The Flaw. At The Core, Othello Is Essentially A1317 Words   |  6 PagesOthello the Flaw At the core, Othello is essentially a good man, but he possesses many qualities, which alone are not inherently immoral, but as a whole they are corrupting to his character. After conversing with Roderigo, Iago describes Othello in his monologue such that â€Å"The Moor is of a free and open nature / That thinks men honest that but seem to be so† (1.3.380-381). Iago divulges how he will take advantage of this. Clearly Othello’s openness is a good quality in a leader with social statusRead MoreThe Snake: Iago in Othello Essay1248 Words   |  5 PagesGandhi explains the destruction of revenge: â€Å"An eye for an eye makes the whole world blind.†. (IC: â€Å"Quote.†) â€Å"Eye for an eye† is a metaphor for revenge. It means if something is stolen, it should be stolen back. In this case, the things being stolen are eyes. The second part â€Å"makes the whole world blind† means that revenge will not solve problem. Instead, it creates problems. In Othello, the evil Iago manipulates Othello into ruining his own life in the name of revenge. He tells Othello that his wife,Read MoreOthello, By William Shakespeare Essay1483 Words   |  6 PagesOthello, in the simplest of terms, can be reduced to a play of jealously. Back in the 1940s and 1950s, when scholars focused on Shakespeare’s tale of the Moor, they centered all of their thoughts on the characters controlled by their own jealousy (James). In modern day, we’ve come to a time of civil rights where seeing the insane racism in this play is inevitable. To not see, this is an act of ignorance. Audiences during Shakespeare’s time would have been privy to this aspect as well, though theyRead MoreGender Stereotypes in Othello Essay2033 Words   |  9 Pagesespecially in regards to gender stereotypes. Shakespeare’s great play Othello uses its main characters to embody the characteristics of the stereotypical females and males according to society†™s liking. The stereotypical woman is loyal and faithful to her husband, while the male stereotype possesses strength, control, and dominance. This use of stereotypes enables many misperceptions to develop and build until ultimately everyone experiences downfall and destruction. Shakespeare includes the effects of genderRead More Elements Contributing to Othellos Role of the Tragic Hero Essay1181 Words   |  5 Pagesweakness in judgement; and (3) fall from high to low estate. These can be seen in Shakespeares Othello which discusses the downfall of a noble man because of his flaws that are not actually defects in itself, but rather the excess of a virtue. All throughout this paper, I will discuss how Othello was being said as a nobleman and how his attributes became his tragic flaws that caused his downfall. We can say that Othello is a nobleman because of the respect brought forth by the people of Cyprus inRead More Iago as the Representation of Evil in Shakespeares Othello1769 Words   |  8 PagesIago as the Representation of Evil in Othello In Shakespeares, Othello, the reader is presented the classic battle between the deceitful forces of evil and the innocence of good. It is these forces of evil that ultimately lead to the breakdown of Othello, a noble Venetian moor, well known by the people of Venice as an honorable soldier and a worthy leader. Othellos breakdown results in the murder of his wife Desdemona. Desdemona is representative of the good in nature. Good can be definedRead More Iago of William Shakespeares Othello Essay1546 Words   |  7 PagesIago of William Shakespeares Othello Who is Iago? Iago poisons peoples thoughts, creating ideas in their heads without implicating himself. His first victim is Roderigo. Roderigo remarks, That thou, Iago, who hast had my purse as if the strings were thine. [Act I, Scene I, Line 2] Throughout the play, Iago leads Roderigo, professing that . . . I do hate [the Moor] as I do Hell pains. [Act I, Scene I, Line 152] He tells Roderigo to Put money in thy purse [Act I, Scene III, Line 328]

Modernism A Critical Analysis Free Essays

T. S. Eliot did not invent modernism in literature, but his poem The Waste Land (1922) expresses more distinctly than anyone else what the modernist endeavor really was. We will write a custom essay sample on Modernism: A Critical Analysis or any similar topic only for you Order Now More than a poem, it was an occasion, a cry that defined a moment in time, and which it is not possible to repeat. Eliot himself declared that he had moved on from the style of The Waste Land immediately after. Shortly after its publication he expressed in a private correspondence, â€Å"As for The Waste Land, that is a thing of the past so far as I am concerned and I am now feeling toward a new form and style† (qtd. in Chinitz 69). The Hollow Men (1926) is nothing as fragmentary, chaotic and nihilistic as is the 1922 poem. In The Waste Land we seem he hear an unalloyed expression of despair; the despair that purposeful art in no more possible in â€Å"the immense panorama of futility and anarchy which is contemporary history† (qtd. in Sigg 182). Yet the poem is not a complete negation of art. It manages a sort of coherence towards the end, in which we may read a suggestion that art may still be possible amidst desolate meaninglessness of the modern age. The First World War is the event that finally shattered the cozy certainties of the Victorian age. At a more protean level, it annulled the optimism of the humanist endeavor which gave rise to the Renaissance, the Enlightenment and the scientific world view. It is significant that the major part of this endeavor was carried out in art and literature. In the aftermath to the Great War came disillusionment, because it was widely perceived that progress did not bring peace but war – the most brutal and mindless sort. It was not just corpses and rubble that littered Europe, but the Western psyche too was littered with rubble. The Waste Land is essentially a collection of fragments from the tradition of literature. The ultimate statement made by Eliot is that there is no more meaning in which the artist can take his tradition and further it. Yet he cannot abandon the past either, for his identity is still contained within those fragments. â€Å"These fragments I have shored against my ruins,† says the Fisher King, who is not able to redeem the wasteland that stretches before him (Eliot 69). This expresses the core sentiment of the poem, which is in the end a mere collection of literary fragments. It is a demonstration of what the function of the artist has become, for the message of Eliot is that the artist is indeed reduced to gathering debris from his cultural past. Eliot’s poem is not meant to be imitated. Its function is to locate the spirit of the age and give it voice. So successful was it in this latter role that many of its literary features began to be adopted, especially so in the novel form, towards the creation of the modernist novel. The most common feature of this fiction is the dysfunctional and alienated protagonist in an urban setting who struggles against encroaching meaninglessness. Of this fiction Federman says, â€Å"The creatures of the new fiction will be as changeable, as illusory, as nameless, as unnamable, as fraudulent, as unpredictable as the discourse that makes them† (12). To render such a narrative effective novelists were soon employing a device known as â€Å"stream of consciousness†. It sacrifices coherence for an effect which seems to suggest that we are privy to the unexpurgated thoughts and impressions of the protagonist. Ulysses by James Joyce is composed entirely I this mode, and another novelist who use this method effectively is Virginia Woolf. Most often it is used for effect in novels which retain some meaningfulness, therefore are not entirely nihilistic. In such novels we identify the contining search for possibilities in art which Eliot had instigated. The novels of Franz Kafka use the conventional narrative voice, yet depict a world that is fragmented and devoid of meaning. The protagonist in The Trial wakes up one morning to discover that he is under arrest, subject to trial, but free to move about in the meantime. There is no immediate explanation of his wrong-doing, and none is forthcoming as the trial grinds on. Not only self-preservation, the protagonist is also seeking for meaning. But the only meaning that emerges is that ‘the system’ has decided that he is â€Å"the accused†, which has set into motion a process whose eventual and inevitable outcome is a brutal execution. Everybody seems to be helpless before the system, both friend and foe. They cannot effect its course, and neither can they extract meaning from it. The state embodies logic, of which Kafka says, â€Å"Logic is doubtless unshakable, but it cannot withstand a man who wants to go on living† (Kafka 263). Instead of war, Kafka’s focus is on the bureaucratization of the modern state, but evokes the same sense of despair and the helplessness of the individual before greater and inexplicable forces, the unmistakable stamp of modernism. The Old Man and the Sea by Ernest Hemingway is also considered a modernist novel. Though more famed for his hard-edged realism, in this last effort before his death Hemingway has created a powerful parable of futility. Santiago is a Cuban fisherman who has met bad luck, having not caught a fish for 84 days. On the 85th day he becomes reckless and ventures further into the sea than anyone else before. He hooks a marlin of such tremendous size that it hauls Santiago and his boat around sea for and entire day. The old fisherman is soon locked in an epic battle of strength, guile and wits with the marlin, and expends every last bit of himself for over three days of struggle. Bloodied and drained, he has his catch in the end, which he begins to drag shoreward. But sharks then fall upon the marlin, and the old man cannot battle them off with his harpoon. Though futile, Hemingway suggests that the old man’s struggle has transcendental value. He makes frequent comparisons between the old man and Christ, and describes the old man in awe of the nobility of the marlin, even while locked in a life and death battle with it. He is described as musing, â€Å"But it is good that we do not have to try to kill the sun or the moon or the stars. It is enough to live on the sea and kill our true brothers† (Hemingway 75). In its tenor of unremitting futility the novel is modernist. The meaning discovered in the end is transcendental and religious, in which â€Å"the spirit of the individual† is pitched against â€Å"his biological limitations† (Walcutt 275). This is significant when we recall that Eliot too discovered religion later in life. In conclusion, in his poem The Waste Land Eliot expressed a feeling that conventional motivation of the artist was no longer relevant in the modern age, because the aspirations of the previous age, that which had motivated writers and artists in the Victorian era, had been rendered null and void. But at the same time it initiated a new quest in literature, which became a movement known as modernism, and especially employed by novelists. In their novels, which mostly emphasized the meaninglessness of modern existence, the modernist novelist nevertheless tends to dicover transcendental or religious meaning. Works Cited Chinitz, David. T.S. Eliot and the Cultural Divide. Chicago: University of Chicago Press, 2003. Eliot, Thomas Stearns. The Waste Land and Other Poems. New York: Penguin Classics, 1998. Federman, Raymond. Surfiction: Fiction Now and Tomorrow. Athens OH: Swallow Press, 1975. Hemingway, Ernest. The Old Man and the Sea. New York: Simon Schuster, 1995. Kafka, Franz. The Trial. Trans. Willa Muir, Edwin Muir. New York: Schocken Books, 1995. Sigg, Eric Whitman. The American T. S. Eliot: A Study of the Early Writings. Cambridge, UK: Cambridge University Press, 1989. Walcutt, Charles Child. American Literary Naturalism, A Divided Stream. Minneapolis: University of Minnesota Press, 1974. How to cite Modernism: A Critical Analysis, Essay examples

Fundamentls of Entrepreneurship free essay sample

Fundamental of entrepreneurship is an individual who takes initiative to bundle resource in innovative ways and is willing to bear the risk or uncertainty to act. The purpose of done this assignment to know and understand that entrepreneurship play role to started new business enterprise. Moreover, entrepreneur for started new enterprise that SPM JATI (cooking oil), need review performance of his business, identify strength and weaknesses, recommend a plan of action that will capitalize on the company’s strengths, and overcome its weaknesses and finally business existing performance could be maintained and strengthened. Without this cannot complete the task to started new business. Before I start my assignment, I had obtained some information from my lecture and I also get information about entrepreneurship from internet. Through internet I know that entrepreneur of review performance to started new enterprise that SPM JATI (cooking oil), strength and weaknesses, recommend a plan of action and business existing performance could be maintained and strengthened. Entrepreneurship must face all kind of problem and know need to solve the problem then only can achieve in business, if the entrepreneur run away from business it show he or she cannot face it the business and don’t know how to solve the problem. Task 1, is mention a bout review the performance of SPM JATI enterprise cooking oil. It’s easy to focus only on the day-to-day running of SPM JATI enterprise. It’s simply include business efficiency, financial position, business goals and conduct a customers and market analysis. Task 2, is indentify about SPM JATI enterprise, strength could be seen in terms of SPM JATI staff extremely polite and helpful and your competitor’s staff has very few customer-friendly attributes, products SPM JATI provides cooking oil, customers loyalty is demand, and location located at. And weakness, an object’s look every aspect of SPM JATI enterprise whether its products and service could be improved. Task 3, is analysis the company strengths and weaknesses. And how to overcome the weaknesses of company. Task 4 is talking about help jerry to investigate ways in which business existing performance could be maintained and strengthened Task 1: 2. 2 How would you review the performance of his business? 2. 1. 1 Introduction task 1 In this task talking about review the performance of business of SPM JATI Company. This task explains about operation management. Product planning, location planning, process planning, supply chain management and quality management. 2. 1. 2 Answer Review the performance of SPM JATI Enterprise cooking oil for financial position, it’s often fail because of poor financial management or a lack of planning. Often the business plan that was used to help raise finance is put on a shelf to gather dust. When it comes to SPM JATI Enterprise cooking oil business success, therefore, developing and implementing sound financial and management systems. . Product planning Product planning and product control work hand in hand to ensure that consumers get the products they want, when they want. Product planning involves evaluating the product and placement, price, package and position. SPM JATI cooking oil using product planning. Price must standard and the package look nice and the customer attract to the package. Location planning Location is also very important for service and manufacturing ventures, which have such costs as advertising, promotion and distribution that are a direct result on where they located. SPM JATI company location is very near customer and other shop also. Location has to be convenient for customers and their employees need adequate parking. That means locating near to key suppliers in areas for pick-up and deliveries. JATI company choosing the best location for business that us the first step to target the customers. Process planning A business plan is used when starting a new business or new product into market. SPM JATI cooking oil develops the products and maintains the products. SPM JATI cooking oil planning buys a new machine that is automotive packing machine to improve the business and supply in big scale. Supply chain management Supply chain management is the oversight materials information and finance as move in a process from supplier to manufacturer to wholesaler to consumer. The product flow includes the movement of goods from a supplier to a customer as well as customer returns or service needs. SPM JATI cooking oil supply to wholesaler and the wholesaler supply to consumer this is supply hain management of SPM JATI cooking oil company. Quality management SPM JATI Company maintains the good name and reputation of the company. To gain a competitive advantage, many companies will implement a quality management system to ensure they produce the best products. 2. 1. 3 Conclusion The conclusion is when I do this question I got a lot of idea about the business and also I can understand very well about what is product planning, location planning, process planning, supply chain management and how much important to business. This steps all SPM JATI company follow and maintain the business Task 2: 2. 2 Help Jerry identify his company’s strength and weaknesses. 2. 2. 1 Introduction task 2 In this task discuss about SPM JATI company strengths and weakness. SPM JATI company strengths and weakness. SPM JATI Company strengths is understand consumer needs and provide high level customer service. Weakness is not enough workers in the company and also the labor costs very high. 2. 2. 2 Answer: The impacts of internal strengths and weaknesses on the success of the ‘subject’ of analysis. The internal strengths and weaknesses of you, your staff, your products, and your business. The internal strength that make’s organization more competitive than its marketplace peers. And the internal weaknesses with organization that will keep it from achieving its objectives; it is what an organization does poorly. Strength This involves looking at the strength and weaknesses of SPM JATIenterprise cooking oil. Internal strength of business SPM JATI enterprise cooking oil, could be seen in terms of SPM JATI enterprise staff, products, customers loyalty, processes, or location. SPM JATI enterprise cooking oil,strengthterms staffextremely polite and helpful, very important to be totally honest and realistic. Next products, cooking oil, customer loyalty is when a supplier received the reward of his efforts in interacting with his customer. Customer loyalty tends the customer to voluntarily choose a particular product against another for his needs. Location for SPM JATI enterprise are very good because very near to customer and wholesaler also. So when very near to customer the supply cost become low and can save money also. The name of company very popular everyone knows about JATI cooking oil and the products quality. JATI Company understands the consumer needs. JATI Companyprovides high level customer service. Have a presence in retail markets. And also the customer like and go for JATI cooking oil. Weakness Company weaknesses are a lack of resources or capabilities. SPM JATI Company has higher labor costs. Competitor who can have similar productivity from lower labor costs. SPM JATI also not enough workers and the management are not very good. 2. 2. 3 Conclusion In this task discuss about the company strengths and weakness. Explain about the SPM JATI company strengths and weakness. Task 3: 2. Following the analysis of the company strengths and weaknesses, recommend a plan of action that will capitalize on the company strengths, and overcome its weaknesses. 2. 3. 1 Introduction In this task discuss about the strengths and weakness of Jerry Company SPM JATI enterprise. So need to find out some step to help Jerry Company to improve. And also discuss the overcome company weakness. 2. 3. 2 Answer Company strengths The first strengths for jerry JATI Company are good name in market everyone know about the company and the brand. JATI Company provides high level customer service. Customer also likes to buy JATI products because customer likes the packing and the good service also. JATI Company supply goods time to time. Overcome company weakness After I discuss about strength and weakness of Jerry Company that is SPM JATI enterprise. Jerry can be try to improve the products and packing. Customer service is very important in business, Jerry Company must focus on customer service. First the weakness of SPM JATI Company is higher labor costs. After that SPM JATI company not enough workers in the company so cannot produce more products because very less worker. SPM JATI must take new worker for company and can produce more products. SPM JATI company have 3 lorry but that is not enough for supply goods because a lot of order from customer and wholesaler. So need to buy new lorry, for more supply goods for customer and the business also can develop if supply more goods for customer the company can make high profit. 2. 3. 3 Conclusion As a conclusion, I help to find the steps or ways to help Jerry Company to improve and do much better then now. Next is, found the ways to solve jerry company weakness Task 4 2. Jerry has bought you a one-week return ticket to his holiday home in Penang. He wants you to helpHim investigate ways in which the business existing performance could be maintained and strengthened. 2. 4. 1 Task 4 introduction In this task discuss about to help jerry investigate ways in which the business existing performance could maintained and strengthened. I help jerry how to improve the performance of SPM JATI Company. So for one-wee k I will take care jerry business and help him also to improve the business. 2. 4. 2 Answer The ways to improve the company performance I have help jerry to promote his company name and product. I do which customers buy a lot of JATI product they all get some gifts from company. Next is, I give some donation under JATI company name then only people know about the company and what they are selling or produce. This also one good type of advertising. If company name popular in market then all customer know about the company and the business sales also increase. And I ask jerry to do some offer or discount. When customer purchase JATI product the price be half price for few month, to promote the product. Another idea is make t-shirt for customer, like which shop sell a lot of JATI products give them t-shirt. 2. 4. 3 Conclusion Conclusion is, this is the ways to improve the company performance and steps. When jerry follow the steps above sure jerry company will be improve and success on his overall business performance and also can increase the business sales or monthly turnover can increase. This steps all are very good to business improve and can increase the production of the company so jerry must follow the ways to improve. But now Jerry Companyimproves ready, so for no problem for Jerry Company. I think Jerry Company does better sales and better business management. Because jerry know ready what is steps and ways to improve the company performance. 3. 0 Conclusion As a conclusion when I finish this whole assignment I can understand what is business strength and weaknesses. And how to take care the business and also how to solve the problem. So when jerry follows all the ways or steps of business, sure the business will successes and can make more profit. Every entrepreneur must know the business strength and weakness.

Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations Essay Example

Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations Essay Typical stakeholders in a organisation might include †¢Customers: customers want value for money which involves providing the highest quality products at competitive prices. †¢Employees: Their stake is that the company provides them with am livelihood. They want security of employments, good rates of reward and also promotional opportunities. †¢Suppliers: They want to feel valued by the company and want frequent orders with prompt payments. †¢Owners: In a company it would be the shareholders. Owners are often thought to be the most important stakeholders because they have set up the business and give a lot of time into the company to make it successful. Owners like to see their share of profit increasing, and the value of their business rising. †¢Trade Unions: This is for groups of employees who seek to secure higher wages and better working conditions for their members. †¢Employer associations: This is the same as trade unions but for the employers, representing the interests of employers in specific industries. †¢Local and National Communities: The actions of business can have a dramatic effect on communities. We will write a custom essay sample on Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer E. g. The oil Giant Shell has built vast pipelines in Nigeria, which runs through the lands of various tribal peoples. The pipelines can be very dangerous and causes local pollution. Community leaders therefore represent important interest groups †¢Governments: The government wants businesses to become successful, to create jobs and to pay taxes. They want to see good businesses that take a full responsibility on looking after the welfare of society. Influence of stakeholders on organisations A business needs to take account of the interests of all its stakeholder groupings. These interests are linked together. For example if Richard Branson decides to run his virgin trains using greener fuels, this means that the cost of journeys on Virgin trains increases. This may be a bad thing because: †¢Customers may have to pay higher fares †¢Shareholders may get lower profits †¢Virgin buys from new suppliers rather than the old ones †¢Some jobs may be a risk †¢The government may lose taxes However, it may be seen as a good thing because: †¢It is better for the environment †¢More people may want to travel by train because its greener †¢Employees feel better about working for a greener transport company †¢The company may increase sales and make more profits. Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations Essay Example Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations Essay Typical stakeholders in a organisation might include †¢Customers: customers want value for money which involves providing the highest quality products at competitive prices. †¢Employees: Their stake is that the company provides them with am livelihood. They want security of employments, good rates of reward and also promotional opportunities. †¢Suppliers: They want to feel valued by the company and want frequent orders with prompt payments. †¢Owners: In a company it would be the shareholders. Owners are often thought to be the most important stakeholders because they have set up the business and give a lot of time into the company to make it successful. Owners like to see their share of profit increasing, and the value of their business rising. †¢Trade Unions: This is for groups of employees who seek to secure higher wages and better working conditions for their members. †¢Employer associations: This is the same as trade unions but for the employers, representing the interests of employers in specific industries. †¢Local and National Communities: The actions of business can have a dramatic effect on communities. We will write a custom essay sample on Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Describe the Different Stakeholders Who Influence the Purpose of Two Contrasting Organisations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer E. g. The oil Giant Shell has built vast pipelines in Nigeria, which runs through the lands of various tribal peoples. The pipelines can be very dangerous and causes local pollution. Community leaders therefore represent important interest groups †¢Governments: The government wants businesses to become successful, to create jobs and to pay taxes. They want to see good businesses that take a full responsibility on looking after the welfare of society. Influence of stakeholders on organisations A business needs to take account of the interests of all its stakeholder groupings. These interests are linked together. For example if Richard Branson decides to run his virgin trains using greener fuels, this means that the cost of journeys on Virgin trains increases. This may be a bad thing because: †¢Customers may have to pay higher fares †¢Shareholders may get lower profits †¢Virgin buys from new suppliers rather than the old ones †¢Some jobs may be a risk †¢The government may lose taxes However, it may be seen as a good thing because: †¢It is better for the environment †¢More people may want to travel by train because its greener †¢Employees feel better about working for a greener transport company †¢The company may increase sales and make more profits.

How Close to the ACT Should You Take a Practice Test

How Close to the ACT Should You Take a Practice Test SAT / ACT Prep Online Guides and Tips It’s extremely important to take full-length practice tests under realistic conditions when studying for the ACT. However, you need to make sure you’re getting the full benefit by spacing out the practice tests correctly. In this article, we'll discuss both the earliest and the latest you should consider taking full ACT practice tests. feature image credit: Smell!/used under CC BY 2.0/Cropped from original How Early Should You Take A Practice Test? There really isn’t any harm that can come out of taking a practice test long before the ACT as long as you’re planning on taking additional practice tests or studying more afterwards. In fact, taking a practice test at the very beginning of your studying is a good idea because it’ll give you an idea of what your current score would be if you took the ACT and what your weak spots are. Ideally, you’ll also take other practice tests over the course of your studying to assess your progress and determine if your studying is making a difference. If you’re only planning on taking one practice test before the real test, just to familiarize yourself with the format and instructions, then the earliest we recommend taking it is seven to eight days before your test; any earlier and you’ll start to forget things, cancelling out any value taking the practice test might have had for you. Again, this seven to eight day recommendation is assuming you’re only taking one practice test without any further studying; if you are planning on studying after taking your first practice test and taking more practice tests, then the next section of this article is more relevant for you. How Late Can You Take an ACT Practice Test? While taking realistic practice tests is an important part of ACT preparation, you don’t want to take a practice test too close to the test or it might have a bad effect on your morale (and, consequently, on your test score). If you do well on the practice test, it might artificially boost your self-confidence and cause you to make careless errors on the real test if you think you can just coast through. On the other hand, if you do poorly, it will just make you more stressed and anxious without giving you time to address those anxieties through studying, which in turn might cause you to second guess yourself and run out off time on the real test. 020/Used under CC BY 2.0/Cropped from original. Don't let this be you on test day! The latest that you take a practice test, therefore, should be the amount of time before the test that still allows you time to review your wrong answers and do some practice drills of questions you struggle with. When exactly this is will vary from student to student, but in general, we recommend taking your last practice test no fewer than two to three days before your scheduled test date. That means that if you’re taking a test on Saturday, the last full-length realistic practice test you take should be on Wednesday or Thursday of that week. It's important to keep in mind, however, that taking a full-length practice test with realistic timing is difficult on a schoolnight; plus, you don’t get the benefits of taking the test in the morning (and getting a realistic idea of what it’ll feel like to take the test early in the day). The Saturday or Sunday before the test, then, is the last chance you have to take a fully realistic practice test. Monday-Thursday before the test, you can try taking a full test or taking it section by section with a few sections grouped together, but be wary of unrealistic conditions because you're taking it in the evening and not all at once. An hour or so of practice is helpful the day before the test, as is(for non-anxious test-takers) doing a couple of practice questions before the test. What’s Next? Now that you know when to take ACT practice tests, where can you find them? Try our massive collection of online ACT practice tests, or just go straight to our collection of free printable ACT Practice Test PDFs. Looking to invest in a book for ACT prep? Read through our rundown of the best ACT prep books here. Want to complement your collection of ACT practice tests with some sample ACT questions? We have a list of great alternative sources of ACT prep material. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also have expert instructors who can grade every one of your practice ACT essays, giving feedback on how to improve your score. Check out our 5-day free trial:

Case Study Example | Topics and Well Written Essays - 1000 words - 26

Case Study Example This can however be analyzed using the SWOT method (Lussier, 2012).   Trademarks, patents and copyright –Starbucks has numerous copyrights for items like packaging and patents on certain products and designs. This gives them complete autonomy on these products, brands and internet domains that cannot be owned by other companies. Global Responsibility- the company is focused on reducing negative environmental impacts and contributing positively to the society. It has created employment globally and established youth leadership initiatives. They have established a green program that is aimed at recycling and reusing waste materials and reducing water usage. Profitability-Starbucks is one of the fastest growing brands globally, it has opened numerous stores all over and its profits have been on the rise outmatching their close opponents and getting returns on their investments Quality experience- the selling point of Starbucks is in its quality of products that enhances the customers experience, with a wide range of products the customers are spoilt for choice and the quality and customer service is deemed excellent. Employee management- Starbucks has created employment opportunities worldwide in their stores and support facilities. Most of the employees have joined unions that represent them and offered a wide range of benefits and a pay rate that is higher than that offered by the competitors. Negative publicity- The Company has received some negative reviews regarding its treatment of employees and suppliers, there has been some lawsuits filed against them that does not portray them positively. There has also been criticism about its green program and tax evasion scandals. Emerging economies-Starbucks has the opportunity to expand its operations to the emerging economies all over the world especially in Africa and Asia. This will increase its customer base and maximize its profits because of less or

Transport-Homeostasis Assignment Example | Topics and Well Written Essays - 3750 words - 1

Transport-Homeostasis - Assignment Example 1.2 The heart is a critical muscle within the body whose location is between the lungs and whose chief purpose is pumping of blood throughout the entire body. This role is executed with the assistance of Pulmonary Circulation and Systematic Circulation which are tasked with blood circulation. The heart consists of 4 chambers; 2 upper atria as well as 2 lower ventricles. Both the left and right sides of the heart operate together. Blood enters into the right side of the heart via 2 big veins; the superior and inferior vena cava, which empties deoxygenated blood from various parts of the body inside the right atrium. The pulmonary vein on the left side then pours oxygenated blood from the lungs and into the left atrium. The atrial contraction occurs when blood flows from the right atrium and into the right ventricle via the tricuspid valve that is usually open. The tricuspid valve normally shuts whenever the ventricles become full, a role that holds blood from backward flow into the at ria as the ventricles squeeze/contract. On the left side, blood flows from the left atrium and into the left ventricle via the open mitral valve. Whenever the ventricles fill, there is shutting of mitral valve which stops blood from backward flow and into the atria as the ventricles contract (squeeze).Ventricular contraction comprises of carbon dioxide and oxygen travelling to and from small numerous air sacs in the lungs via the capillaries walls and into the blood. On the right side, blood comes out of heart via the pulmonic valve and into the pulmonary artery and finally finds its way to the lungs. On the left side, blood comes out of the heart via the aortic valve, and into the aorta and finally to the body. Normally this pattern is normally repeated, resulting in the continuous flow of the blood to the heart, then lungs and onto the entire body (Storad, 2006). 1.3 The circulatory system comprises of the blood vessels, the

Why should Donuts be banned Research Paper Example | Topics and Well Written Essays - 500 words

Why should Donuts be banned - Research Paper Example However, their taste is not enough to keep the supporters of the ban quiet. They say that donuts should be banned. They should disappear from the bakeries. They should not be present in bakeries that are located outside the hospitals because patients must be stopped from consuming the unhealthy food. For example, the Capital Health banned donuts in bakeries outside hospitals in Tim Hortons. The idea behind was to enable the staff of the hospital and patients to make healthier choices when it came to their eating habits. In 2009, deep fryers were also banned in the hospitals’ cafeterias for the same reasons. Obese people are also at a chance of catching more obesity if they will continue to eat donuts. Also, since kids are so much attracted to this round delight, they consume a lot of them which fills their stomachs with empty calories not providing them sufficient energy and nutrients. This also makes them obese if they do not consume donuts in balance. So, the whole concept r evolves around promoting a healthier lifestyle where people are at least risk of catching diseases associated with sugary food. On the other hand, the opponents of donut ban also have to say something to save some delight for their taste buds. They say that banning something to eat is of no sense. They state that alcohol is also banned for under-eighteen people but this only increases the fantasy. Banning donuts will also increase the demand for them. According to them, a sensible step is to discourage people from eating them. People should be made familiar with the healthier choices they can make. Patients should be taught the drawbacks of eating donuts so that they stop buying them. Patients always know what they have to eat. If they go for donuts, it is their choice. People opposing the ban say that donuts are not the only sugary substance in the market that needs a ban then. The need is to create awareness rather than making eatables disappear

European Union And Its Application In Zara Commerce Essay

European Union And Its Application In Zara Commerce Essay In todays competitive world, the organisations have to focus on the development of effective logistics and supply chain that will ensure that it is able to meet the demands of its customers at a consistent pace. With the advent of time and increased trend of globalisation across the world, the trade barriers are fading out and favourable trade policies are promoting fast and quick exchange of goods and services (European Commission, 2010). The latest trend in the market is creation of an integrated logistics and supply chain infrastructure that is supported by the technologically advanced systems such as SAP, Enterprise Resource Planning (ERP), E-Retailing, Radio Frequency Identification (RFID) and many more (European Logistics Report, 2012). All leading corporations that are operating on international level have ensured that they have a well-coordinated Supply Chain Management and Logistics system that will employ the best systems for procurement, warehousing, inventory management, storage and inbound and outbound logistics (Johnson Turner, 2006). In order to gain competitive edge in the market especially European market, the logistics and supply chain system has to be developed after exploiting all available options so that the inventory is effectively managed and there is proper balance between the demand and supply of raw materials, inventory and goods (DeMeyer, Van Dierdanck Vercecke, 1996). There has been drastic shift in the European Logistics and Supply Chain Business operating systems as its market has been transformed into single market that allows the operating firms to take advantage of various economies of scale. European Logistics and Supply Chain System In the European economy, both logistics and transport are considered to be its primary means of support that have mean the contributing factor in the robust growth of economy. According to European Union (2012), there is strong relationship between the economic growth and level of transportation escalation. It is believed to be the fundamental part of every society that is the main factor for intensive growth of every countrys economy and creates ample opportunities of job for the citizens. In European Union, more than ten million people are employed in the transport and logistics industry which makes a significant contribution in GDP i.e. almost 5% (Evans, 2000). The European Commission (2011) highlighted in its annual report that a well-developed system of transportation is the primary driving force for dynamic performance of the member states. For all European companies, their logistics are the vital areas of concern as the storage and transport cost accounts for about 10-15% of the total cost of a product that is completed and finished. Almost every corporation is spending certain percentage of the budget on effective transportation system for its goods and services which is usually about 13.2% (European Commission, 2011). The market of European Union can work smoothly only when there is a well-integrated transport system which provides assistance in free movement of the goods within its territory; it is mandatory for the cohesion of territories and long-term economic growth. The pre-requisite for an effective logistics and supply chain system is the transport system that has interoperability of networks and harmonisation among rules. European Transport Policy In order to develop an excellent and well-defined European Transport Policy for the entire European Union region, the European Commission has undertaken various steps to address the obstacles that are hampering the creation of an effective transport system. It is reported by European Commission (2012) and Harps (2002) that the region is the central hub for manufacturing of products for various leading companies and they are looking for accurate logistics and supply chain system that can boost their performance in the market. The key mediums of transportation used are air, sea, road and rail but the latest trend is of intermodality. Intermodality is defined as the mechanism in which different modes of transportation are used along the entire chain of transportation to ensure that the overall supply chain system is effective and promotes the attainment of desired efficient logistics system objectives (Tseng, Yue Taylor, 2005). The European Transport Policy has been developed to provide guidance to the companies about developing an appropriate and highly efficient logistics and supply chain system so that they can supply goods and services with precision worldwide (Cooper, Browne Peters, 1994). Since there are many companies that are operating in European Union region, both markets and European Transport Policy have been modified to a greater extent to incorporate all the requirements of the players of the diversified industries (). Changes in European Market for enhanced growth of Logistics and Supply Chain system Up till now, the market of European Union has evolved from national emphasis to regional and finally to pan-European but now it is moving more towards customer-oriented. With the advent of Single Market which is also known as Common Market, the logistics networks of all companies have evolved and they have been developed to ensure compliance with the latest market trends (EIU, 1999). The organisations are restructuring their strategies of distribution in Europe and even revisiting their networks so that they can move closer to internationalisation by sourcing the products from other fields and ensure supply of products from one central location (). The developmental phases of the single market can be broken down into three parts i.e. pre-1993 period, 1993-present period and future period. In pre-1993 period, there was no specific European logistics strategy has European Union was not established at that time. All companies had a single national setup along with a distribution centre that was located in every major country of their operation. Every organisation used to do sourcing directly from the plants of manufacturing present in Europe and the logistics strategy differed among every country as it was developed in accordance to the respective country. Most of the offerings for supply chain services were similar as the suppliers followed the one-size-fits-all concept. The domestic carriers were the main source of transportation and majority of the third-party logistics providers were either regional or local companies (Harps, 2002). Larsen (2000) has stated that after the formation of European Union, all member states have been able to achieve robust growth in their economic performance and they have exploited all benefits for doing expansion globally at an accelerating rate. After the era of 1993, European Union opened its borders internally because global outsourcing was heavily demanded by the companies and factories of the manufacturers were starting to become focussed on global level. As a result of shift in the logistics strategy, the organisations revamped their supply chain management structures so that they were consistent with the European Logistics and Supply Chain Business Operations System. In major countries across Europe, the Pan-European Distribution Centres marked their developments in the region and they extended their importance by incorporating all processes required in the effectiveness of logistics and supply chain system. These centres postponed the role of manufacturing and combined some value-added activities to various traditional activities such as receiving of raw materials, transportation of inventory and shipment of the finished goods. In fact, Pan-European Distribution Centres allowed the companies to transfer their transport needs to the integrators who had the facilities of doing direct shipment from one central location (McDonald Deardsen, 1994). With the help of the centralised and Pan-European networks of distribution the products were easily shipped to the customers living in far off distant places and they helped the companies in saving huge amount of time and money. However, the companies are changing their logistics and supply chain systems to develop a perfect blend of both decentralised and centralised facilities for distribution so that they can strategically fulfil all their business objectives. With the developments taking place at an accelerating pace in the market, the entire logistics and supply chain system will get extraordinary efficient and competent for the organisations (Cousins, Lawson Squire, 2006). Key Drivers of change in European Transport Policy Since transport is the crucial element of logistics and supply chain system, the European Transport Policy has been developed by the European Commission so that the companies can abide by the laws related to the transportation policy. According to Walker and Jones (2012), the main driving forces that are impacting the European Transport Policy are as follows: Political Developments The liberalisation in the transport sector like US-EU Open Skies Initiative has a significant impact on Europe as it is expected to increase the traffic and create competition within the region. The international liberalisation of the trade has even boosted the transport as there is an increase in need of transportation of goods and services because of growing trend of outsourcing. There has been a rise in the environmental concerns which is leading immense pressure on sustainability within the environment. Economic Developments There are many economic drivers that are impacting the development of Europes economy on the targeted level. The key economic factor impacting the economy is the rising oil prices along with an increase in the transportation level that is closely linked to the economic growth level. As the income of people is increasing, there is an increase in the number of car ownerships and there is an increase in the GDP of the country as a whole. Environmental Issues The environment is one of the main areas of concern for any country and the transport sector has responsibility of about 28% of the Carbon dioxide emissions in European Union. The policymakers are identifying the alternatives that control the emission of Carbon dioxide by investigation various options for the road transport. As a result of growth in transport, the routes have become congested that have been hampering the transportation at both commercial and passenger level. Technological Drivers Since both increase in prices of fuel and environmental issues are primary areas of apprehension, there is an increase in the work of researchers to indentify excellent alternatives for the transport technologies. However, an enhanced level of efficiency is expected in the transportation of all goods by adoption of latest technologies such as RFID. Socio-demographic Changes The European workforce is getting older now and there is a huge reduction in the labour force. The companies are forced to recruit women in the manufacturing and logistics sector. The organisations are even compelled to provide additional training to the workforce so that their skills are enhanced and they have to incur more cost for recruiting new workers who are more competent and skilled. ZARA Leading Fashion Retailer in Europe ZARA is a top-ranked Spanish retailer of clothing and accessories that is headquartered in Artexio, Galicio. It was founded by Rosalia Mera and Amancio Ortega in 1975 and it is the leading flagship chain store of the Inditex group. ZARA has been successfully meeting the demands of its customers by employing an entirely different strategy from its competitors. According to Zhelyazkov (2011), ZARA follows a differentiation strategy of Porters generic strategies and focuses on enhancing the value chain by developing highly efficient and effective logistics, distribution and supply chain system. According to Cook, Heiser and Sengupta (2011), ZARA used to follow time-to-market strategy i.e. competing on the basis of time before the formation of European Union. After 1993, it shifted its policy to agile supply chain which meant that every step in logistics and supply chain was visible and well-coordinated. It is believed that the company needs only two weeks of time to develop the unique products and deliver them to the stores and it has made a reputation of launching more than ten thousand new designs on yearly basis (About US, 2012). The three key success factors of ZARA are short lead times, limited number of products and extensive range of styles. Agile supply chain of ZARA In order to get competitive edge in the market, ZARA is employing an agile supply chain which allows it to make the best use of Quick-Response System. Agile supply chain is described as the supply chain in which all elements work together in the form of a cross-functional team with the aim of eliminating unnecessary steps and predicting the demands of customers beforehand so that the products are available in advance in the market (Zhelyazkov, 2011). ZARA has been successful in the market because of its focus on designing of an excellent and efficient logistics and supply chain system. The entire process of supplying the goods to ZARA stores is started at the cross-functional teams who are working in the design department located at the headquarters of company in La Coruna. Almost all the designs are contemporary and inspiration for them is drawn from conducting various researches in the market by visiting university campuses, pubs, fashion shows, competitors offerings and cafes in addition to other places where the target customers can be found. Further data about the customers is gathered from EPOS data and online sources from across the websites. When the design that has been proposed is accepted, the specialists of commercial department move ahead with their tasks and do negotiation with the suppliers, decide about the purchasing price, carefully analyse the cost and margins and then fix price position of cross-currency for garments. It has a global sourcing policy which is organised by the buying offices present in the Netherlands, China and UK; the wide supplier base ensures that the best fabric is selected and there is less risk of dependence on one supplier. More than 40% of the garments which have the least transitory appeal are mainly imported in the form of finished goods from various low-cost centres of manufacturing located in the Far East, while, the rest are produced on quick responses in Spain by using the automated factories of ZARA that has a small network of contractors (Godsell et al., 2011). Value Chain Analysis of ZARA ZARA ensures that there is a proper balance between in-house and outsourcing operations. The operations that enhance the cost-efficiency of the company via economies of scale are done in-house such as packaging, labelling, cutting and dyeing. The labour-intensive tasks required at the finishing stages are usually done by the subcontractors network that comprises of more than 300 firms and each one of them has specialisation in specific garment type or process of production. In order to respond quickly to the demands of the customers, the process is flexible and the production level is always kept slightly less that the expected level of sales so that the stock is always moving. It believes in having under-supply of stock as opposed to stocking huge amount of inventory. When the finished goods have been labelled, packaged and price-tagged, they are then transported by the third-party contractor either by road or air to their destinations. There is only one distribution centre that is located in the companys headquarters i.e. La Coruna. Every store of ZARA gets fresh stock twice a week that has been pre-determined by the design department of the company (Zhelyazkov, 2011). Figure : Designing, production and marketing cycle of ZARA (Source: Godsell et al., 2011) The entire cycle of designing, production and marketing has declined to 22-30 days that is too less when compared to the industry average of nine months as the lead time. The main factor that has supported such an efficient logistics and supply chain system is the investment in Information technology. The 500,000 sq m. and five storey centre of logistics comprises of about 200 kilometres of moving rails along with an automated routing system that delivers all electronically tagged garments at the proper bays of loading for dispersal through the third party distributors. Almost all the products can be dispatched within eight hours of their arrival and it has been found that almost 98.9% perfect and the shrinkage level is even less than 0.5%. Implications of changes in EU Policy With the changes in EU Policy especially transport policy, ZARA has been able to develop a highly competent logistics and supply chain system. It has been able to utilise all available options within European countries to a maximum level. With the help of development of a good logistics system within the region, the transportation of goods, materials and inventory has become quick and responding to the customer changes on fast pace has become convenient for the companies. The biggest advantage for ZARA has been that it has been able to expand into European countries strategically and has even exploited all available opportunities so that it can maintain its core competencies in the production and operations area. Future of Logistics and Supply Chain System in European Union Since European Union is continuously striving to develop a good transportation system for development of an effective logistics and supply chain, there are huge chances that the countries are able to take advantage of developments in the transport and logistics sector. In years ahead, there kind of revolutions are expected in this sector i.e. increased trade globalisation, development of the information era and continuously changing preferences and demands of customers. In order to provide excellent logistics and transport sector to the companies, the concerned authorities will have to take certain steps to develop the best logistics and supply chain system for the business operations. Some of the suggestions made by the European Commission (2012) are: Improve interoperability by standardising the processes of loading units. Set up an entire network of transfer of nodes across Europe. Eradicating all differences found in the national regulations that are the barriers for achievement of flexible and smooth interoperability around Europe. Using Information Technology to boost the performance of key players and define a single most authentic and worthwhile ICT system that can meet all requirements of the participants. Ensuring harmonisation of paperwork and reducing and simplifying the number of the documents required for transportation. Review the current regulations at both international and European levels for development of an approach that is integrated for implementation of the measures required for security related to the transportation along with the assessment of risk along the entire chain. Enhance the co-operation among the players among the supply chain that can result in improved competitiveness via the reduced costs, high service quality and smaller lead times. Conclusion All organisations that are competing in todays dynamic and ever changing environment have to ensure that they have a well-coordinated and highly integrated transport and logistics system that will allow them to meet the requirements of their customers. E-commerce and RFID are gaining immense popularity in the market and it is expected that the every supply chain will have to employ these technologies in their systems to have an efficient inventory management system along with warehousing facilities, cordial relations with suppliers and enhanced production locations that assist in appropriate deployment of finished goods. Third party logistics service providers have become an integral part of the entire logistics and supply chain systems and it is vital for the companies to implement an appropriate policy of logistics management. All the companies in Europe have huge potential of growth as the trade barriers have faded and there are ample opportunities available for them to enhance their production and operations within the region. Hence, European Union offers immense range of options to the organisations for development of a cost-effective and flexible logistics and supply chain system for efficient management of their business operations.

Fall in and Who’s for the game? Essay -- English Literature

Fall in and Who’s for the game? These two examples of poems are typical of the war propaganda of the period, they are propaganda posters to make normal people get up, tell their friends and to join the army, navy or RAF. They try to embarrass people who like to be masculine and question their masculinity; this makes them prove to people that they are a man so they go to fight in the war. The poem teases unmasculine men and tries to make them feel bad for not going to fight. Harold Begbie exclaims that all the MEN who fight in the war will be praised in the street, women will love them (which is not true if they are severely handicapped), everyone will ignore you if you don’t go and everyone who does will be heroes. Men hate getting ignored by women therefore they will want to join up Jessie Pope’s idea of a game makes the reader feel as if war is a football ball match or a great sporting event. Going with the LADS makes it feel like there is comradery and a good time to be had with cool people, there’s no mention of any death, killing people, blood or any oth...

A Christmas Carol by Charles Dickens Essay

Charles Dickens wrote this novel because he was keenly touched by the lot of poor children in the middle decades of the 19th century. This is the reason which motivated Dickens in doing this, before writing this novel. Before he decided to this he thought of publishing leaflets instead. On the other hand some critics have suggested that Scrooge’s redemption underscores what they see as the conservative individualistic and patriarchal of Dickens Carol Philosophy. Dickens own experiences influenced him a lot in why he wrote this novel and how he cares so much for the children, who were forced to hard labour in the workhouses from such young age as 12. Before the â€Å"New Poor Law† was introduced in 1834, a high percentage of young children were forced t work to make sure that them and their families did not die of starvation. There was a well known prison called the â€Å"The Marshelsea†, it became know in the 19th century around the world through the writing of the English novelist Charles Dickens. His father which was there in 1824 for a debt of ? 40 and 10 shillings however Dickens most traumatic experience was when he was forced to leave school at the young age of 12 to work in a factory instead. Dickens already had ideas of how to use these types of experiences in a novel. Some of the social conditions such as the new poor law have been shown in the â€Å"Christmas Carol† in this particular quote: â€Å"The Treadmill and the the poor law in full vigour then? † â€Å"Both very busy sir†` This quote proves to us that Dickens used his novel to express the social conditions through it. Dickens used Scrooge as the main character to show that wealthy people always have a responsibility to help those less fortunate. He clearly shows this view at the end of the novel where he gives a young boy money to buy a turkey for the Crachit family. The family isn’t the richest but has a really warm heart. Crachit tries showing Scrooge that life is not all about money and also that he should try to move on and forget about Bella. Scrooge had a really bad experience when Bella marries someone else because she told him that he cares about money more than her. Scrooge somehow had to overcome this tragic event in his life and since then he has not been able to celebrate a successful eve without thinking of her for even a moment. In much earlier in the novel 3 old men come up to Scrooge asking for money to donate to people for Christmas, however Scrooge is a cold hearted person so instead of donating a few shillings he says â€Å"Bah Humbug. † The main character of â€Å"A Christmas Carol† is Ebenezer Scrooge. He is an elderly man who lives in London, his sister died leaving a son whose name is Fred. In addition to this Ebenezer has no family. He is a very rich banker. Scrooges clerk Bob Crachit is a middle–aged man who has six children. Ebenezer is thin and has a slight hunchback, coal grey hair and a wrinkled old face, on which he has reddish eyes, a long pointed nose and thin blue lips as cold as ice. Like his employee Bob is very well dressed. Let’s take a look at Scrooge first, before he got visited by the spirits he was a very stingy person and only cared about his own interests. He couldn’t manage to share his money and was not sensitive to the suffering of others. Ebenezer was even harsh to his employee who never cheated, is reliable, hardworking and had to endure the bad behaviour on him. Bob is satisfied with not owning anything and having no money at all. Bob is satisfied with not owning anything and having no money at all, however the only things that matter for him and make him happy are the small but the most important things in life which is his family. After Scrooge got visited by the ghosts he changed positively and you could even say that was similar to Crachit. Just like he likes Christmas, is a good and open to others, joyous and happy. He even started to share money with the poor and expressed his feelings by helping others. In my opinion Scrooge turned into a better character and I admire his sudden transformation into a better human being. Bob Crachit’s characteristics are that he is poor, has a big family, young and takes care of his close ones, joyful and nice. The crachit family live in a small cosy home but they don’t have enough money to decorate it with luxuries because the most important thing for them is too have enough money for coal/fire so that they would be warm, however most importantly all they want to happen is for Tiny Tim to be a healthy again. The miraculous transformation that Scrooge has made makes us aware that good change is never too late. Also that money cannot buy happiness you just have to share it with other people to make something good of it.

Motherhood in Sula

Toni Morrison’s Sula revolves around the relationship of her two main characters, Sula and Nel. The childhood friends grow apart with age. Although it is indicated that their friendship is the most important relationship they participate in, they eventually betray each other and lead dishonest lives. Throughout the novel, we see their constantly deteriorating relationship as a result of absence of a family life. Sula is a novel about the influence family may have on the make up of someone’s personality.In particular, the novel examines the effect parents can have on their children and the conscious effort the main characters make to be unlike their mothers. Nel’s maternal grandmother was a prostitute in New Orleans and so her daughter Helene (Nel’s mother) does everything in her power to lead a life that opposes the path her mother took. She holds everyone to the highest standard, sees everyone as the best they can be, and expects everyone else to see her the same way. Those who fall short of these expectations are subject to judgment, in her mind.Helene plays a significant role in the early parts of the novel—she is an important figure in Medallion, described as â€Å"an impressive woman,† who â€Å"won all social battles with presence. † (18) In this first description of Helene, Morrison quickly falls into an epic catalogue, repeating the first words of each short part of a long sentence again and again (â€Å"Helene who†¦Ã¢â‚¬ ). This repetition allows the reader to understand the influence Helene has on the town; we see why she is respected. Unlike her mother in everyway, she is well known for the good she has done.She has an esteemed presence. Morrison emphasizes the details of her success to highlight how different she has made her life from her mother’s. There is an episode in the early parts of the novel, however, that keeps everything we learn about Helene in perspective. She is a well-resp ected woman within the Bottom, but on the train trip she takes with Nel, we see that her religious and respectful nature does not protect her from racism. When treated with disrespect by a racist train conductor, Helene smiles â€Å"like a street pup. (21) Her attempt to appease the train conductor confirms his superiority and spurs a sense of anger in the black soldiers that observe the event. This occurrence on the train establishes a sense of place for Morrison’s readers. We see Helene in a new light. She is respected and loved in her town, but to those who do not know her, she is simply a black middle class woman—one of a demographic that in 1920 (and to this day) receives the least respect. After Morrison provides a full understanding of Helene, we meet the woman who has inadvertently shaped her life and clearly, Nel’s mother wants nothing more than to return to the Bottom.Helene plays a minor role in the novel as a whole (she quickly disappears after the beginning). In understanding her character, though, a more complete understanding of Nel can be accomplished. Just like her mother, Nel wishes to be nothing like her mother. Many times during her childhood, we see her attempts to differentiate herself from her mother. Perhaps it is a simple case of the grass is always greener, but Nel’s perception of Sula’s home is indicative of her attempts to become different. Nel loves the unkempt nature of the house.She loves the noise and the people and even the lack of attention that Eva gives to Sula. Although she will grow to live a life that is full of order, as a child, she looks for opportunities to remove herself from that world. Sula is a quintessential example of this escape. She realizes this desire to be different upon her return from the trip. She doesn’t want to be anyone’s child; she develops a sense of â€Å"me-ness,† and likens her mother’s true personality to â€Å"custard pudding,â₠¬  feeble and afraid to challenge societal structure. 29; 28) Most important of all the changes the train trip provides, though, is Nel’s newfound â€Å"strength to cultivate a friend in spite of her mother. † (29) This strength opens the door for Sula to change her life. Nel and Sula’s relationship is a complex one, which allows for the novel to become incredibly in depth and driven by interesting characters. Sula’s relationships with her mother and grandmother are opposite of Nel’s relationship with her mother. This is, perhaps, why their personalities differ so much once they reach adulthood. Both become their mothers.Her mother and grandmother, who obviously favor her brother, essentially ignore Sula. Hannah, her mother, is a very sexual woman who enjoys the company of many men in town to the disapproval of Sula. Because of her mother’s actions, Sula views her with an indifferent and callous sense of hostility. Still, Sula reacts in a n egative way when hears her mother say, â€Å"‘I just don’t like her’† in reference to her daughter. (57) The difference between loving someone and liking someone is made clear here. It develops the idea of a mother’s ambivalent love.When a child is aggravating, it can be frustrating to love them. But for Hannah, she simply does not like the person Sula is becoming. This realization, for Sula, removes her from her childhood. She sees the idea of love in a new light—it can be an overwhelming feeling that commands responsibility and irritation. With this comment, we see Sula as an adult for the first time, exposed to the negative side of human emotion for the first time. Sula’s relationship with her mother comes to a harrowing climax when Hannah is set on flames and Sula stands and watches.She is not shocked, we later learn, but intrigued. This says much about Sula as a person, but it also is interesting concerning her dynamic with her mo ther. She acts as her mother would have in this situation; she is cold and disconnected, and cares little about the person in need. Sula’s reaction to the fire is strikingly similar to the way her mother brought her up. Perhaps all of the disregard Hannah showed towards Sula came back in her death. Sula, with no feeling of love or like for her mother, simply watched her die.Hannah’s words about Sula before she died, that she did not like her, freed Sula, in a way. Because Hannah did not like Sula, Sula felt no need to love Hannah. The connection was lost. Interestingly, at her mother’s death, we see Sula become comparable to her mother for the first time. Sula eventually becomes more and more like her mother, with no emotional connections to anyone. Almost with no regard for the person she cares for most in the world, she sleeps with Nel’s husband. She doesn’t know the real name of the person she participates in her only romantic relationship with. Disconnected and completely unemotional, Sula as the adult she becomes is first seen at her mother’s death. Nel and Sula, much like many people in the world, are defined by their mothers. Any attempt they made throughout the novel to push themselves further from what their mothers were proved futile. Helene’s over-bearing motherhood and incredible need for order resulted in Nel acting out slightly in adolescence but eventually becoming as stable and constant and respectable as her mother.Hannah’s lack of attention towards Sula and constant promiscuity led to Sula acting in the same way, with no love toward the people who cared most about her. Their mothers differ on an incredible number of features and perhaps this is one reason why Nel and Sula’s relationship goes from sister-like to betrayal and hatred. Morrison makes it clear in this novel that we are what our mothers make us, whether we make a conscious effort to do so, like Nel, or if we are so affec ted by the ways in which they act that we simply have no choice but to fall into their past routines, like Sula.

Anne Essay about Environmental Collapse Essays

Anne Essay about Environmental Collapse Essays Anne Essay about Environmental Collapse Paper Anne Essay about Environmental Collapse Paper The world today is encountering a lot of environmental problems. One of these problems that is evidently seen everywhere is pollution. Pollution is the addition of chemical or physical agents to the air, water, or land in an amount that can threaten human health, plants, and wildlife. It also lessens the human enjoyment of the environment. Pollution is mainly caused by the people, and this results in natural disasters, dirty and contaminated environment, and diseases. The primary cause of pollution is the people. As we all know, our country is overpopulated and consequently, it adds up to the pollution. Since there are many people, a lot of space is being occupied. The place gets crowded, thus not having room for air, noise, and garbage disposal. The lack of discipline and selfishness of people also worsen pollution. Undisciplined people throw their trash anywhere they want to while selfish people do not care about what is happening around their environment. Instead of the people helping diminish pollution, they become the ones aggravating it even more. Lack of dumpsites also increases pollution because people don’t have enough space to throw out their garbage. Pollution also has its adverse effects such as natural disasters, diseases, dirty and unpleasant environment. Natural disasters such as flood and erosion occur because of pollution. Floods take place because trash that is not thrown in the proper place clog the sewers and drainage. Erosion, on the other hand, takes place because of the rubbish buried under the soil. The soil could not hold anymore because of abundant trash buried under, thus causing soil to erode. Another consequence of pollution is diseases. People get diseases such as cholera and amoebiasis from contaminated water, which is again due to the garbage thrown in rivers or other bodies of water. These diseases could also lead to death sooner or later. Pollution also makes the environment dirty, messy, and unpleasant to look at. We can see that pollution causes diseases, natural disasters, and dirty environment. In order to lessen these things, we must act responsibly, take care and be more conscious of our environment.

Overall, Canada is a good country in which to live Essay

Overall, Canada is a good country in which to live - Essay Example Canada, despite a multilingual society where more than one language is understood and spoken uphold equality among the Canadian residents, and this is a common act practiced in Canada as they are taught moral values and concerns towards each other. Canadian populations have migrated into a situation of linguistic and ethnic subordination; there normally is no difficulty since the option of migration back to their home country provides a safety valve. Although Canada possesses a wide range of sociological problems involved in the contact between racial and ethnic groups with different mother tongues, but still despite ecological propositions about the nature of linguistic pluralism Government maintain such societies, who work toward unilingualism. The framework is then applied to the Canadian setting, focusing on two related but conceptually distinct events: first, the forces which determine how groups will adapt to the presence of others who speak different tongues; second, the long- run factors which determine whether pluralism will be maintained or evolve into a unilingual society. Most provinces provide only limited training in French, ensuring that all French Canadians will acquire English in the schools. In several instances, for example, French-language instruction can be made available up to an hour per day in the early grades. On the other hand, French is widely available as a second language in high schools and sometimes in earlier grades. Canada appreciates a unilingual society that is the main reason why Canadian children are being taught equality and brotherhood at elementary level. They are well groomed and well mannered. Canadian Government place high value on parenting with a polite attitude towards children. Canadian provisions include all the basic necessities for the child’s healthy physical, mental and psychological growth. Even certain provisions start before birth of a

Pull our troops from Afghanistan Research Paper

Pull our troops from Afghanistan - Research Paper Example The American people are very much concerned about the war in Afghanistan because of the large cost of war and economic destabilization, the deaths of a considerably large number of American soldiers in Afghanistan, and the exact number was never told to us and also the deteriorating image of the US as a country and Americans as a nation in the global scenario because of the killings of innocent civilians during various operations and strikes against the terrorists. But the most important of all the questions is ‘what exactly is our target and mission over there?’, ‘is there actually any way of winning the war?’ and ‘how exactly do we define a win in Afghanistan, in those conditions?’ So the government, the security agencies and the think tanks should first define the goals in Afghanistan and whether it is feasible to achieve those goals under present circumstances without any further damage to the economy and the country’s image. The defi nition of win should incorporate a number of factors in itself and a win should be a condition in which: a. The top leadership of Al Qaeda including Osama bin Laden and Aimen al-Zawahiri is either killed or captured ensuring that Al Qaeda is no longer stable enough to conduct such deadly attacks and terrorist activities again b. The threat of Taliban and other tribal terrorist organizations in Afghanistan as well as Pakistan is eradicated to an extent that it will not rise again and become a threat to the global peace and security c. The institutional setup, the government, the infrastructure, the police and other security agencies in Afghanistan are strong enough to ensure sustainable stability in the country which can ensure provision of basic services to the people of the country and can defend the country against all kinds of internal and external threats without any foreign involvement or assistance. Whenever we talk about pulling our troops from Afghanistan we start analyzing the situation by considering goals and targets of the war but then we realize the fact that the governmental institutions and the authorities have not clearly defined the goals of the war and we have noticed them to shift a little from time to time with regards to our mission in Afghanistan. Recently President Obama issued a statement in which he clearly established that our goal in Afghanistan ‘is to reverse the momentum of Taliban’ and he did not mention anything about Al Qaeda or its leaders. Considering President Obama’s statement as the goal of Afghanistan war and considering it a win, an analysis should be done whether we have achieved that win or not or whether it is possible to effectively achieve that win in the first place (Tystad). Considering the fact that some of the regions in Afghanistan including a large portion of Qandahar are being controlled by Taliban, we cannot consider our mission in Afghanistan a win and in fact completely eliminating the t hreat of Taliban in that region is also not possible because of a number of factors which are related to the government in Afghanistan and the security agencies in Pakistan. Some of the members in the current Afghani cabinet and some tribal chiefs have shown distrust towards the American forces and are not cooperating with them and have

Composing an Argument on Patient Safety Essay Example | Topics and Well Written Essays - 1000 words

Composing an Argument on Patient Safety - Essay Example After some serious riots from the people the government started to think over this issue and started searching for ways to solve this issue (Mantel 2012). A committee was setup to solve this issue at its earliest and provide with a solution that is practically applicable. The committee came up with a revolutionary solution. They suggested instead of blaming hospitals, doctors or nurses the whole system should be changed. A very keen investigation should be made so that each and every issue that leads to preventable deaths can be controlled like taking proper care of the pharmacy, hygiene should be given high priority, nurses should be well trained, they should not be made to do over duty, there should be a proper communication between the hospital ward and doctor and other such practices. Different programs have been started to keep a check and balance on the health care system of different hospitals. These programs have certainly proved beneficial and effective in controlling the he alth care systems and improvement have been seen as the death tolls due to the carelessness and faults of the health care have been considerably decreased (Mantel 2012). The government has started certain programs in which the nurses and the hospital wards were given special training and education so that they coordinate perfectly with the doctor and the patient as well. They are also taught a number of different languages so that they do not create problems while communicating with the patients and do not create any problems for the patient. In earlier years we have observed that many health care related issues in foreign countries occurred because the nurse could not understand what he wanted to say and therefore confusions would arise and wrong approaches could be made. The nurses were taught to remain alert and attentive in all situations and must have a very quick response to any emergency situation. The nurses were taught a very important factor that while working they should not lose their patience and do not provide any harm to the patient if they are misbehaving. Likewise private organizations have also initiated such programs to create awareness and train the nurses. Doctors are also made to attend different sessions and seminars to make them aware of the different ways they can handle their patient with utmost care and delicacy. It sometimes happens that doctors due to certain reasons may not listen to the patient willingly and as a result of which maybe that the patient might not be given the right treatment that he needs. The doctors are made to realize that they are the responsible person at the hospital and it is their duty and obligation to carefully and properly examine the patient and give him the right treatment. Doctors are also made to learn more language rather than their own mother tongue so that they can have no problem in communicating with the patient (Vecchion 2005). In the earlier years it was a common practice that the nurses would mark the position on the patient where ever the surgery had to be conducted and as the nurses are not that well educated therefore they were very likely to make mistakes. The change that has been initiated in the system is that now the doctors are given the responsibility to mark the patient so that the chances of any errors

He Formation and Social Function of English Euphemisms Essay Example for Free

He Formation and Social Function of English Euphemisms Essay As an indispensable and natural part of English language, English euphemisms have existed for a long time.The appearance of everything, including euphemism, has its reasons.The emergence of English euphemisms has a close relation with language taboos and religion. Since English euphemisms play an important role in social communication, they worth careful and thorough study. This paper will mainly deal with the formation, classification and social function of English euphemisms. Introduction English euphemisms are almost employed in all fields of life such as in the field of daily life, in the field of education, in the field of law, in the field of politics, and in the field of commerce and industry. The function of English euphemisms is diversified. Besides evasion, English euphemisms now are also used for evasion, politeness, elegance. Formation ‘Euphemism’comes from the Greek ‘eu’ (good) and ‘phemism’ (speech) and thus means mans literally ‘to speak’ with good words or in a pleasant manner .Originally, offering sacrifices to gods, old Greeks used words of good omen, that is euphemisms as a rule. It is exemplified in the ancient Greek terms for the Furiesthe Eumenides or Erinyes. According to Neaman’s (1990)argument: Generally speaking, euphemizing is defined as substituting an inoffensive or pleasant term for a more explicit, offensive one, thereby veneering the truth by using kind words(P1). Euphemism is prevalent in human society, a linguistic phenomenon is the use of language is an important means of regulating interpersonal relationships, its use has an important social function.Such as interpersonal communication in the ceremonial functions, functions of deception to cover up the truth, and human Ironically function. Social function English euphemisms have great social significance and practical significance in purifying language, promoting human relation and embellishing professions to seek for the ideology of fair competition. As Liu Chunbao(1994)claims: Need is the mother of invention. The creation and formation of euphemisms is closely related to the needs of people, such as social communication, interest, reflection of values and mentality. Furthermore, these needs also give rise to their various social functions. In order to establish good social relation, people use euphemisms to make what they want to say more pleasant. So they become an important means in communication (P10). 1. For evasion Since death is inevitable, it has become the fear of all human being. In early time, people seldom mentioned death directly because they were superstitious about it. They believed that death was a devil that can hear human’s voice. So if you speak of it, it will appear. Thus, there were many euphemisms about the word â€Å"die† such as â€Å"breathe one’s last† and â€Å"join the majority†. 2 For politeness The Pursuit of beauty is the nature of human being. Beauty helps one feel confident while ugliness makes one have a sense of inferiority. So it is impolite even offensive to say someone is ugly directly. When people want to express someone is ugly, they usually say â€Å"He is plain looking† or â€Å"She is not pretty†, etc. With the improvement of living standard, more and more people have a weight problem. Various products of losing weight flood into the market for being too fat is not only a problem of appearance but also a problem of health. Obesity brings inconvenience as well as the risk of many diseases. Therefore, there are a lot of euphemisms about fatness like â€Å"plump†, â€Å"chubby† or â€Å"tubby†, etc. â€Å"Skinny† is another unpleasant word. No one likes to be described as â€Å"skinny†, but they will be really pleased when they hear others describe them as â€Å"slim† or â€Å"slender†. 3.For elegance Excrement is a disgusting topic in polite conversation. They are avoided by means of euphemisms. â€Å"Defecation† refers to one of the sickest elements in the world. When you go to see a doctor for a stomach upset, the doctor will ask you, â€Å"How is your bowel movement?† And if he wants to have a further examination, he will need a specimen of your manure. If someone rounds his thumb and index finger up to form the letter â€Å"C† with other fingers stretching out, he wants to go to W.C. There are other expressions having the same meaning, like â€Å"to sing a song†, â€Å"to see the moon†, â€Å"answer the nature’s call†, â€Å"do one’s business† or simply â€Å" Excuse me†. Conclusion: Based on the comparative study above made, euphemisms are more popular not only for the historical reasons, but also the needs of times. Lin Zhenyue(1994) notes: Euphemisms may be based on different cultures and histories, the psychological and linguistic patterns underlying their formation are the same. Psychologically, if not linguistically, meaning can be defined as the sum of our responses to a word or an object. Words themselves may be seen as responses to stimuli. After a word has been associated for a long period of time with the stimulus that provokes it, the word itself picks up aspects of the response elicited by the stimulus object(P59).